what are retailers and wholesalers

what are retailers and wholesalers is a common query in commerce. Retailers sell goods directly to end consumers, often in small quantities and through physical or online stores. Wholesalers, on the other hand, buy products in bulk from manufacturers and resell them to retailers or other businesses. Understanding the difference helps entrepreneurs choose the right business model. Wholesaling generally involves higher volume and lower unit costs, while retailing focuses on customer service and product presentation.