is fulfillment by amazon worth it

is fulfillment by amazon worth it depends on your business goals. For most sellers, FBA offers major advantages: fast Prime shipping, higher Buy Box chances, and customer service handled by Amazon. While fees for storage and fulfillment can add up, the time saved on logistics and improved customer trust often offset these costs. FBA is especially worthwhile for scalable businesses that prioritize efficiency and customer satisfaction. However, low-margin or oversized products may require closer cost analysis before enrolling.