how to sell brands on amazon requires securing distribution rights or owning the brand outright, then registering it via Amazon Brand Registry. This unlocks enhanced marketing tools like A+ Content, Sponsored Brands ads, and a branded storefront. Selling recognized brands may also involve approval or gating. Whether you’re a wholesaler, distributor, or creator, success depends on maintaining product authenticity, clear listings, and excellent customer service to uphold the brand’s reputation on Amazon.