how to put products on amazon Putting products on Amazon involves creating or matching listings in Seller Central. Log in and go to “Inventory > Add a Product.” If your item exists, search by product name, UPC, or ASIN and click “Sell Yours.” For new products, click “Create a new product listing,” select the correct category, and fill in essential fields: SKU, product title with primary keywords, brand name, and manufacturer part number. Add bullet points highlighting features and benefits, and a descriptive HTML‑enabled product description. Upload multiple high‑resolution images, including a white‑background main image and lifestyle shots illustrating usage. Complete backend search terms based on keyword research to enhance discoverability. Set pricing, configure fulfillment—FBA or FBM—and input launch promotions if available. Save and publish, then monitor your listing’s performance under “Manage Inventory” and adjust content based on sales data, customer feedback, and search term reports to maximize visibility and conversion.