wholesalers vs retailers

wholesalers vs retailers have a fundamental difference in their role in the distribution of goods. Wholesalers purchase products in bulk directly from manufacturers and sell them at lower prices to retailers or other businesses. They typically operate with larger quantities and work with B2B transactions. Retailers, on the other hand, purchase goods from wholesalers or manufacturers and sell them directly to end consumers at a markup. Retailers focus on customer service, branding, and marketing to attract individual buyers. The key distinction is that wholesalers sell in bulk to businesses, while retailers sell in smaller quantities to the general public.