wholesale vs manufacturer is an important distinction for those involved in sourcing products for resale or creating custom products. A manufacturer is a company or entity that produces goods from raw materials or components. Manufacturers are responsible for designing and creating the products that are eventually sold to consumers or businesses. They may produce products in bulk and have the capability to customize them according to specific requirements. On the other hand, a wholesaler is a business that purchases products in bulk from manufacturers and sells them in smaller quantities to retailers, distributors, or directly to consumers. Wholesalers typically do not engage in the production process but serve as intermediaries that help distribute products from manufacturers to the retail market. Understanding the difference between these two is crucial for businesses that want to ensure they are sourcing products in the most efficient and cost-effective way. Retailers may work directly with manufacturers for custom products or turn to wholesalers for bulk orders of pre-manufactured items.