whats deadstock refers to products, typically sneakers, that are new, unworn, and are no longer available for sale in stores or directly from the manufacturer. Deadstock items are often sought after by collectors due to their rarity, historical significance, or unique design. These products are often sold at a premium price by resellers or marketplaces like StockX or GOAT. The term “deadstock” originated from the fashion and sneaker communities, but it can also apply to other goods that are no longer in circulation or production.