what is flat rate shipping is a shipping pricing method where a customer pays a fixed amount regardless of the package’s weight or destination. Flat rate shipping simplifies the logistics process for both sellers and buyers, as it eliminates the need to calculate shipping fees based on weight or distance. This approach is commonly used in e-commerce and is popular for its predictability and simplicity. Sellers often use flat rate shipping as a marketing tool to attract customers with the promise of affordable shipping costs. Additionally, it can help businesses control their shipping expenses and improve the customer experience by providing clear, upfront pricing. However, businesses must ensure that the flat rate covers the actual shipping cost to avoid losing money.