what is fbm on amazon

what is fbm on amazon stands for Fulfilled by Merchant, a fulfillment method where sellers on Amazon handle the storage, packaging, and shipping of their products rather than using Amazon’s Fulfillment by Amazon (FBA) service. With FBM, sellers are responsible for managing their own inventory and shipping directly to customers. This allows more control over the process but may require more work for the seller. FBM is ideal for sellers with specific product handling needs or those who prefer to manage fulfillment in-house.