ups insurance rates for packages depend on declared value and coverage levels, and are a vital consideration when shipping high-ticket items. While UPS includes $100 of declared value coverage per package by default, additional insurance is needed for more expensive goods. The rates vary based on shipment type and destination. eCommerce sellers must evaluate whether to pass this cost onto customers or absorb it as part of customer service. Proper insurance not only protects against loss or damage but also builds consumer trust in your brand.