pros and cons of amazon

pros and cons of amazon as a selling platform include high traffic and buyer trust on the pro side, and strong competition and fee structures on the con side. Sellers benefit from Amazon’s infrastructure and exposure to millions of daily shoppers, but must also navigate strict policies and ever-changing algorithms. Fulfillment by Amazon is a major advantage for logistics, while building a brand can be challenging due to limited customer interaction. Success lies in managing these factors strategically.