prime selling

prime selling on Amazon refers to products eligible for Amazon Prime benefits such as two-day shipping. Sellers who enroll in Fulfillment by Amazon (FBA) automatically get Prime-eligible status, giving them a competitive edge. Prime customers often filter results to see only Prime products, meaning visibility and conversion rates are higher for Prime listings. Achieving and maintaining Prime status requires adherence to strict fulfillment and performance standards, but the payoff in sales volume is significant.