online order fulfillment

online order fulfillment refers to the process of receiving, processing, and delivering customer orders. For Amazon sellers, order fulfillment can be done through Fulfillment by Amazon (FBA) or third-party logistics providers. Efficient order fulfillment ensures that products are shipped quickly and accurately, leading to customer satisfaction and positive reviews. FBA simplifies this process by allowing Amazon to handle all fulfillment tasks, including storage, packing, and shipping.