is fba worth it: Whether Fulfillment by Amazon (FBA) is worth it depends on your business goals and operational needs. FBA can save time by outsourcing storage, packaging, shipping, and customer service to Amazon. This enables you to focus on growing your product catalog, marketing, and customer acquisition. However, there are fees associated with FBA, including storage fees and fulfillment costs. If you’re able to scale your business and take advantage of Amazon Prime’s fast shipping, FBA is often worth the investment. For many sellers, it provides a streamlined process and access to Amazon’s global customer base.