is amazon fba worth it in 2024

is amazon fba worth it in 2024 continues to hold true as e-commerce expands and consumer trust in Amazon remains strong. New tools, AI-powered product research, and global marketplaces make 2024 one of the most accessible times to start. Sellers focusing on private label, bundles, and niche markets are seeing strong results. Though initial setup costs remain, long-term profits are attainable for those who master branding, sourcing, and conversion. With the right preparation, FBA in 2024 is not just worth it—it’s a strategic advantage.