is amazon fba worth it in 2020

is amazon fba worth it in 2020 was a hot topic amid global disruptions. While many businesses struggled, Amazon saw exponential growth. Sellers with pre-stocked inventory or flexible sourcing strategies thrived, especially in trending niches like home office supplies or wellness. The pandemic also accelerated customer migration to online shopping, fueling FBA profitability for agile operators. However, sellers needed to navigate frequent policy updates, delayed shipments, and increased storage fees. Those who utilized prep centers, planned ahead for Q4, and diversified shipping routes from China found significant returns. For many, 2020 was a breakthrough year that underscored the importance of logistics agility.