https://brandregistry.amazon.com/ offers sellers the ability to protect their brand, enhance product listings, and gain access to advanced marketing tools. Enrolling in the Brand Registry requires a registered trademark and gives you greater control over product content and Amazon Store creation. It also unlocks tools like A+ Content, Sponsored Brands, and protection against counterfeit listings. For brand owners looking to build a trustworthy image and scale effectively, this registry is a critical step in professionalizing your Amazon presence.