how to shop small businesses on amazon is an increasingly popular query as more consumers look to support independent sellers. Amazon has a dedicated “Support Small” storefront where customers can browse curated collections from small and local businesses. These include handmade goods, artisan foods, and niche consumer products. Shoppers can filter by category, region, or even women- or minority-owned businesses. Supporting small brands on Amazon combines the ease of Prime shopping with the impact of conscious consumerism, creating opportunities for both buyers and sellers to contribute to economic diversity.