how to sell on amazon prime requires becoming an Amazon seller and enrolling in the Amazon Prime program through Fulfillment by Amazon (FBA). As an FBA seller, your products are eligible for Prime benefits, which include free two-day shipping for Prime members. To be eligible for Prime, your products must be stored in Amazon’s fulfillment centers, and you must meet Amazon’s performance standards. Selling on Amazon Prime helps you attract a larger audience and increase your sales potential.