how to sell on amazon fba uk begins by setting up a seller account on Amazon.co.uk and registering for VAT if your turnover exceeds the threshold. UK sellers often source products from European or Chinese suppliers and send inventory to Amazon’s UK-based FBA centers. Selling in the UK offers access to a large consumer base and a streamlined logistics system through Amazon. To grow, sellers need to invest in product optimization, PPC advertising, and customer feedback to enhance visibility and trust on the platform.