how to sell ecommerce as a business means building a branded online store or marketplace presence, generating sales, and then preparing for acquisition. Platforms like Shopify, Amazon, or WooCommerce help build scalable operations. To sell the entire e-commerce business, gather financial records, verify inventory, and establish transferable assets like domains and supplier contracts. Use business brokers or marketplaces that specialize in online assets to find buyers. Strong metrics and recurring revenue boost your business’s marketability.