how to sell an online business typically involves valuing the business, preparing documentation, and listing it on a platform like Flippa, Empire Flippers, or FE International. Buyers look for profitability, traffic sources, and operational simplicity. If your business operates on Amazon, clean financials, a stable ASIN history, and clear SOPs improve valuation. You may also work with brokers to attract qualified buyers. The process includes due diligence, negotiation, and a secure handover, often resulting in a profitable exit for the seller.