how to run an amazon store

how to run an amazon store includes managing product listings, inventory, ads, and customer service through Seller Central. A successful store also includes a branded storefront with collections, lifestyle imagery, and promotional banners. Use advertising tools like Sponsored Products to drive traffic. Track key metrics like ACOS, conversion rate, and inventory health to adjust strategies. Staying compliant with Amazon policies and maintaining high seller metrics ensures account health and long-term growth. Consistent optimization is key to scaling effectively.