how to promote a product on amazon requires leveraging internal and external marketing strategies. Use Sponsored Products and Sponsored Brands campaigns to appear in top search placements. Create compelling listings with high-quality images, bullet points, and keyword-rich titles. Enroll in deals, coupons, or Amazon Vine for reviews. Externally, drive traffic from social media, blogs, or influencer marketing. Monitoring performance metrics like click-through and conversion rates helps refine promotions for better ROI and ranking.