how to private label on amazon fba requires you to create a unique product that you can sell under your brand name. The first step is finding a supplier who can manufacture the product to your specifications. Once you have the product ready, you’ll need to create listings on Amazon and send your private-labeled items to Amazon’s fulfillment centers. Amazon will store, pack, and ship your products directly to customers. Private labeling gives you full control over your branding and allows you to differentiate yourself in a crowded market.