what is fulfillment rate

what is fulfillment rate Fulfillment rate refers to the percentage of customer orders that are successfully shipped and delivered on time, in accordance with a company’s standards. A high fulfillment rate is essential for maintaining customer satisfaction and loyalty, as it reflects a company’s ability to meet demand and manage inventory efficiently. Businesses aim to optimize their fulfillment processes by using fulfillment centers, automation, and reliable shipping carriers to ensure timely deliveries.