what does fulfillment mean in shipping

what does fulfillment mean in shipping refers to the process of receiving, processing, and delivering orders to customers. In the context of shipping, fulfillment involves tasks such as picking the ordered items from inventory, packing them securely, labeling them with the correct shipping information, and dispatching them for delivery. Fulfillment can be handled by the business itself (in-house fulfillment) or outsourced to third-party logistics (3PL) providers. Efficient fulfillment is crucial to ensuring timely and accurate deliveries, enhancing customer satisfaction.