what does fbm mean

what does fbm mean refers to Fulfilled by Merchant, a term used in e-commerce to describe a business model where the seller is responsible for storing, packing, and shipping the products directly to customers. In this model, the seller retains control over inventory management, packaging, and shipping processes, unlike Fulfilled by Amazon (FBA), where Amazon handles these logistics. FBM is often chosen by small businesses and independent sellers who prefer to maintain direct control over their product fulfillment and customer service. FBM allows for greater flexibility in product offerings and shipping times, but it requires the seller to manage their own inventory and shipping operations, which can be time-consuming.