retail and wholesale definition

retail and wholesale definition is central to understanding modern commerce, particularly for entrepreneurs deciding how to position their brand. retail and wholesale definition differentiates between direct-to-consumer selling, typically in smaller quantities, and bulk transactions for resale purposes. Mastery of the retail and wholesale definition enables business owners to adjust pricing models, packaging strategies, and fulfillment workflows depending on their customer segment, making it a foundational concept for anyone scaling in e-commerce.