offer ebay to pay shipping when listed free shipping is a great way to attract more buyers. By offering free shipping, sellers increase the appeal of their listings, as many customers are drawn to the simplicity and transparency of “free shipping” offers. eBay allows sellers to include shipping costs in the price of the item or to offer a promotional discount on shipping. It’s important for sellers to factor this into the total cost of the product and ensure they’re still achieving a profitable margin. Additionally, offering free shipping can help improve search ranking on eBay, as listings with free shipping are often given priority in search results.