own label product

own label product An own-label product refers to a product that is manufactured by one company but sold under another company’s brand name. This practice is common in the retail and e-commerce industries, where businesses partner with manufacturers to create products that carry their own brand identity. Own-label products are often offered at competitive prices, allowing companies to differentiate themselves in the market while maintaining control over branding and marketing. This model is widely used in various sectors, including food, clothing, and beauty products.