is amazon fba really worth it

is amazon fba really worth it depends on your goals, strategy, and product selection. For many entrepreneurs, Amazon FBA is a gateway to scalable e-commerce success thanks to its fulfillment support, access to Prime members, and massive built-in traffic. While there are fees involved, the time saved on logistics, customer service, and returns can often make it worthwhile. Sellers who research profitable niches, optimize listings, and manage their margins effectively tend to see solid returns, making FBA a highly rewarding model when done right.