individual selling amazon: An Individual Selling account on Amazon allows sellers to list products and sell on the platform without the monthly subscription fee associated with the Professional plan. However, this plan charges a per-item fee for every sale. This option is ideal for casual sellers or those just starting out, as it gives you access to Amazon’s marketplace without committing to the additional fees of the Professional plan. If you plan to sell fewer than 40 items per month, the Individual plan may be your best option.