what is the shein method

what is the shein method What is the Shein method refers to the e-commerce and business strategy used by Shein, a global fast-fashion retailer. The Shein method is based on a data-driven, agile supply chain that enables the company to rapidly produce and distribute fashion items. The brand uses social media platforms and influencer marketing to quickly test and validate new trends. Shein’s model emphasizes quick turnaround times, frequent product drops, and the ability to adjust production based on customer preferences, ensuring they remain on top of fast-changing fashion trends.