private label business

private label business refers to a business model where a company sources products from manufacturers and sells them under its own brand name. In a private label business, the company typically customizes the product to align with its branding, packaging, and marketing strategies. This model is common in industries like cosmetics, food, and clothing. Entrepreneurs or businesses using the private label model can avoid the complexities of manufacturing, instead focusing on branding, distribution, and customer acquisition. Private label businesses often work with suppliers from platforms like Alibaba to source products at wholesale prices.