is amazon fba worth it 2018 is often viewed as a golden age for FBA sellers, marked by lower competition and more lenient review policies. Entry barriers were minimal, and many successful brands were launched during this time with modest budgets. Products sourced from Alibaba and shipped directly to Amazon FBA warehouses offered substantial profit margins. Sponsored ads were cheaper, and organic ranking was easier to achieve with basic SEO practices. Despite evolving challenges, many lessons from 2018 still apply today, especially around branding, listing optimization, and customer service. Sellers who capitalized on these strategies laid the groundwork for long-term success in the Amazon marketplace.