is amazon fba profitable in 2023

is amazon fba profitable in 2023 was a common consideration among new e-commerce entrepreneurs looking to enter the Amazon ecosystem. As competition increased, success required strategic sourcing from China, smart keyword optimization, and efficient logistics management. Profitability in 2023 was driven by a combination of low cost of goods, leveraging prep centers to streamline compliance, and investing in PPC advertising to gain visibility. Sellers who integrated third-party fulfillment services reduced overhead and maintained control over shipping, returns, and customer service. Understanding seasonal trends and consumer behavior also helped in managing inventory cycles effectively. Overall, FBA remained profitable for those who treated it as a business rather than a side hustle.