is amazon fba worth it in 2023

is amazon fba worth it in 2023 proved true for thousands of sellers who focused on lean operations, high-quality listings, and efficient inventory turnover. Rising competition made product research and differentiation more important than ever. Sellers who adapted to economic shifts and kept customer satisfaction high were able to thrive. While profit margins tightened for some, many still scaled profitably by treating FBA like a real business rather than a passive income shortcut.