printing and fulfillment

printing and fulfillment refers to the combined services of producing (printing) products and then handling the process of packaging and shipping those products to customers. This is a core aspect of the print on demand (POD) business model, where POD providers offer both “printing and fulfillment” services. For sellers using POD, they focus on creating designs and marketing their products, while the “printing and fulfillment” is managed by the POD company.