market scouting

market scouting is an essential part of launching a new product or business. This involves identifying trends, analyzing competitors, and evaluating demand through tools like Jungle Scout or Helium 10. Sellers use this research to validate product ideas and reduce the risk of entering oversaturated or low-demand markets. Market scouting helps businesses refine their approach, set competitive prices, and anticipate customer needs, resulting in more strategic and profitable launches.