is shopify better than amazon fba

is shopify better than amazon fba depends on your business model and growth goals. Shopify offers full control over branding, customer data, and website experience, making it ideal for long-term brand building. Amazon FBA, meanwhile, provides instant access to millions of buyers and handles logistics for you. Many successful businesses use both—Shopify for direct sales and FBA for marketplace reach. Shopify requires more effort in driving traffic, while FBA offers built-in demand. Choosing the best platform often depends on whether you’re prioritizing brand ownership or fast market entry.