is amazon fba worth it 2025

is amazon fba worth it 2025 remains a key question for aspiring entrepreneurs. With Amazon continuously evolving, 2025 sellers must master advanced logistics, multi-channel marketing, and brand development. Profitability hinges on sourcing efficiency, typically from China, and timely restocking through ocean freight or consolidated air shipments. Investing in video ads, influencer collaborations, and Amazon’s Brand Registry tools also contributes to long-term success. As consumer expectations rise, sellers using automated fulfillment strategies and reliable prep centers will outperform the competition. While saturated markets pose challenges, sellers who innovate and optimize find that FBA remains one of the best e-commerce models for growth.