individual seller account amazon is best for those who plan to sell fewer than 40 items per month and want to avoid monthly subscription fees. This plan is ideal for casual or first-time sellers who are just testing the waters. You’ll pay a small fee per sale and have limited access to advanced features, but it’s a risk-free way to learn the ropes. As your business grows, you can easily upgrade to a Professional plan for bulk tools, advertising options, and more detailed analytics.