how to sell my online business often starts with evaluating the business’s current performance, including revenue, profit margins, customer base, and intellectual property such as trademarks or brand assets. Once a valuation is done, you can list the business on platforms like Empire Flippers or Flippa, or work with a business broker who specializes in eCommerce. Make sure your Amazon store is fully optimized and shows a history of positive metrics to appeal to potential buyers. Transparency and solid documentation are key to earning trust during the sale process.