how to see what is selling on amazon involves checking Amazon’s Best Sellers list, using the Movers & Shakers section, or leveraging keyword research tools like Helium 10, Jungle Scout, and AMZScout. These tools reveal trending items, estimated sales volume, and demand. Within Seller Central, you can also use Brand Analytics and Business Reports to track category trends. Identifying top-selling products helps you make informed sourcing and pricing decisions for your Amazon store.