is amazon fba still worth it

is amazon fba still worth it in today’s competitive market? Absolutely—if approached with a clear strategy. Amazon continues to attract millions of buyers daily, offering massive sales potential. FBA removes the burden of fulfillment and enhances buyer trust. Sellers willing to research trends, differentiate products, and manage costs can still succeed. It’s not a get-rich-quick model, but with patience and smart execution, FBA remains a powerful way to build a sustainable online business.