what is the difference between retailers and wholesalers

what is the difference between retailers and wholesalers is a common question when considering the roles of businesses in the supply chain. Retailers sell products directly to end customers, typically in smaller quantities, and are the final link in the supply chain. Wholesalers, on the other hand, sell products in bulk to retailers or other businesses rather than to individual consumers. Wholesalers act as intermediaries between manufacturers and retailers, often buying large quantities of goods at discounted prices and selling them at a markup. While retailers cater to the public, wholesalers primarily serve other businesses.