what is omnichannel fulfillment

what is omnichannel fulfillment Omnichannel fulfillment is a supply chain strategy that integrates multiple sales channels—such as online stores, physical retail locations, and mobile apps—into one seamless fulfillment process. Customers can order products through any channel and receive them via the most convenient delivery method, whether through home delivery or in-store pickup. This approach ensures consistency in inventory management and customer experience.