moq what is refers to the Minimum Order Quantity, a term commonly used in manufacturing and wholesale businesses. MOQ is the smallest quantity of a product that a buyer is required to purchase from a supplier or manufacturer. This concept is especially important in wholesale and international trade, where suppliers often set minimum order limits to ensure that the production and shipping processes are cost-effective. MOQs are typically determined based on production capacity, material costs, and the supplier’s business model. For instance, a manufacturer may set an MOQ of 500 units for a product to justify the cost of manufacturing and handling. Smaller orders can lead to higher per-unit costs, as the overhead associated with producing and shipping smaller quantities becomes less efficient. MOQs are important for buyers to consider, as they can impact pricing and the feasibility of sourcing products. In some cases, buyers may be able to negotiate lower MOQs if they have a long-term relationship with the supplier or if they agree to higher overall quantities across multiple orders. Understanding MOQ is essential for businesses looking to optimize their purchasing strategy and reduce production costs.