is it too late for amazon fba is a common concern, but the answer is no—there’s still massive potential for growth. While competition has increased, so have tools, strategies, and niche opportunities. Emerging product trends, new global marketplaces, and advanced data analytics give today’s sellers more chances to succeed than ever. The key lies in choosing the right products, optimizing listings, and managing costs effectively. New sellers who focus on quality, branding, and customer experience can still carve out profitable niches even in 2025 and beyond.